Elizabeth Dempsey

Elizabeth Dempsey is a Senior Lecturer in Marketing at the Department of Management, Sheffield Business School, Sheffield Hallam University. She specializes in consumer psychology and branding, with a focus on teenagers and children. Her teaching includes modules such as Global Brand Management, Strategic Approaches to Marketing, and Individual Customer Psychology.

• Qualifications: PhD in Marketing (2013), MA Marketing Management (2011), BA Marketing (1999)

Her research explores youth consumer behavior, including the role of money in teenage identity development, temporal tribes in social media, and subcultural theory in marketing. She is currently pursuing a PhD in Business and Management.

Publications highlight trends in youth-focused marketing, digital platforms like TikTok, and subcultural dynamics. Recent work emphasizes adolescents' engagement with brands through temporal communities and social media.

• Awards: 2016 University Inspirational Teacher Award

Teaching roles include Course Leader for BA (Hons) Business and Marketing. She also advises on career management and professional development modules.