About
Stuart Armon is Deputy Head of the Department of Communication and Journalism at Bournemouth University, where he teaches across multiple degree programs and leads the BA(hons) Advertising, Corporate and Marketing Communications. He also oversees Professional Practice initiatives within the department. With over 30 years of industry and academic experience in marketing communications, Stuart is affiliated with the university's Promotional Cultures Communication Centre.
Education
- PGCE in Academic Practice, Bournemouth University (2006)
- BA (Hons) in Advertising, Marketing and Media, Bournemouth University (1993)
Research Focus
Stuart's primary research explores Consumer Cultures, Media Consumption, and Identity, with a current EdD project investigating identity management among gay students in educational settings. His work bridges cultural theory, media analysis, and societal trends, emphasizing inclusive masculinity and consumer behavior.
His scholarly publications and conference contributions center on media's role in democracy, cultural politics, and consumerism. Research trends indicate a strong focus on how media narratives shape public discourse and identity formation.
Professional Engagement
- Consultancy: The effective use of celebrities in advertising (ITV); Commuter experience analysis (Exterion Media).
- Conferences: Interpretive Consumer Research Conference (Stockholm, 2017); MRG Conference (2014).
- Memberships: European Communication Research and Education Association (ECREA); Media, Communication and Cultural Studies Association (MeCCSA).