Stuart Allan

Stuart Allan serves as Senior Lecturer in the Strategy, Analytics and Operations Department at Nottingham Business School, Nottingham Trent University (NTU), where he is Course Leader for the Global Executive MBA and Online MBA programs. He teaches strategic change management, data analytics, and global consultancy across postgraduate programs including Executive MBAs and the MSc in International Management.

Academic credentials include a Master of Business Administration (MBA) specializing in Strategic Management and Managing Change, a Postgraduate Certificate in Teaching and Learning, and ongoing part-time PhD research at NTU.

• MBA in Strategic Management and Managing Change
• Postgraduate Certificate in Teaching and Learning
• PhD candidate researching value creation in subscription economy

His research centers on the Subscription Economy, investigating how reciprocal value is generated between firms and subscribers through customer engagement theory. This work bridges strategic management, data analytics, and consultancy practices in evolving business models.

Publication analysis reveals consistent focus on subscription economy dynamics since 2022, with systematic literature reviews examining value reciprocity and customer engagement mechanisms. The 2000 relationship marketing study on internet adoption establishes historical continuity in examining transformative business models.

Professional recognition includes:

• Chartered Manager (CMgr)
• Fellow of the Chartered Management Institute (FCMI)
• Fellow of Advance Higher Education (FHEA)

Academic leadership extends through External Examiner duties for De Montfort University's Global MBA and committee membership in the British Academy of Management's Management Consultancy Network, supporting curriculum development and professional standards across institutions.