Daniela Schmitt

Daniela Schmitt is an Assistant Professor of Marketing at Nova School of Business and Economics. She previously held a post-doctoral research fellow position at the Wharton School of the University of Pennsylvania and earned her Ph.D. in Marketing from the University of Mannheim, where she also completed her Master's and Bachelor's degrees in Business Administration. Her teaching experience spans digital marketing analytics at the master's and executive MBA levels, and consumer behavior at the bachelor level.

• Education:
  • PhD in Marketing – University of Mannheim (2019)
  • Master in Business Administration – University of Mannheim (2013)
  • Bachelor in Business Administration – University of Mannheim (2010)

Daniela Schmitt’s research focuses on quantitative marketing, particularly in digital marketing, media consumption, and pricing strategies for digital products. She investigates how firms can optimize the digital customer journey to grow their subscriber base, emphasizing customer value management and subscription models.

Contact:

• Email: daniela.schmitt@novasbe.pt
• Address: Nova School of Business and Economics, Rua da Holanda 1, 2775-405 Carcavelos, Portugal