Steven Bauer

Steven Bauer is an Assistant Professor in the Business Administration Division at Seaver College, Pepperdine University. His academic and professional work bridges marketing theory with practical applications in digital platforms, nonprofit sectors, and immersive technologies.

• MBA in Marketing, Columbia University
• MA in Psychology, University of Illinois
• BA in Psychology, Yale University

His research focuses on social media engagement, advertising psychology, virtual reality applications, and nonprofit management, with a strong emphasis on the intersection of charitable giving and volunteer dynamics. He has published extensively on topics like guilt appeals in advertising, VR content effectiveness, and community-driven transitions from corporate to academic roles.

Bauer’s recent publications highlight trends in digital marketing, nonprofit fundraising, and educational technology. His work spans 2019-2024, addressing themes such as volunteer retention, Generation Z consumer behavior, and the role of community in professional identity shifts.

He serves on the Board of the Westside Food Bank and brings industry experience from marketing roles at Hershey, Newell Brands, and other multinational corporations across Asia, Latin America, Europe, and the US.