Stefano Prestini

Stefano Prestini is a Lecturer in the Marketing Department at Bocconi University, Italy. He holds a PhD in Management and Innovation from the Catholic University of the Sacred Heart. He coordinates the specialized Master’s in Marketing and Communication (MiMeC) at Bocconi. His research focuses on advertising, luxury marketing, consumer culture theory, LGBTQ+ studies, and digital marketing strategies.

Education:

• PhD in Management and Innovation, Catholic University of the Sacred Heart, Italy

Research Interests: Prestini explores the intersection of art, luxury, and digital marketing. He examines consumer behavior in luxury contexts, gender representation in advertising, and the role of marketing in promoting diversity and body positivity in fashion. His work also addresses digital fundraising strategies for arts organizations and the efficacy of advertising techniques like dubbing vs. subtitling.

Teaching: He teaches courses such as Digital and Social Media Marketing, Market Strategy & Planning, and Marketing Communication, emphasizing practical applications of marketing theories.

Labs/Teams: While no specific labs are mentioned, his involvement in the MiMeC program suggests collaboration with interdisciplinary teams focused on contemporary marketing challenges.