Murtas Gabriele

Gabriele Murtas is a Research Fellow in Marketing at the Department of Management, University of Bergamo, Italy. He previously served as a visiting Ph.D. student at the School of Business Administration, American University of Sharjah (UAE). His research centers on the luxury industry's evolution and innovative marketing strategies in luxury brands.

• University: University of Bergamo
• Department: Department of Management
• Research Focus: Luxury Industry, Fashion Marketing, Consumer Behavior

His recent publications in journals like Journal of Strategic Marketing, AMS Review, and Journal of Global Fashion Marketing explore co-branding in luxury fashion, digital transformation (NFTs/metaverse), and sustainable packaging dynamics. He employs methodologies such as case studies, text-as-data analysis, and empirical social media research.

Current projects include analyzing brand communication in social media ecosystems and consumer journeys in pre-owned fashion platforms. He teaches Applied Management Research Methods and International Management and Marketing, focusing on SECS-P/08 and IUS/07 sectors.