Songjun Luo

Songjun Luo is an Associate Professor in the Department of Systems Engineering and Operations Research at George Mason University (GMU), supporting the MS Data Analytics and Engineering (DAEN) Program. His expertise lies in applying analytical approaches to solve business problems, particularly in sales, marketing, and commercial strategy. Prior to joining GMU, he spent 26 years at ZS Associates as a Partner, leading global practice and country business operations across pharmaceuticals, insurance, media, and high-tech industries.

Education:

• PhD in Management Science/Operations Research, University of Texas Austin
• MBA in Business Management, University of Northern Iowa
• Bachelor of Science in Mathematics, Guangxi University

His research and professional work focus on statistical methods, simulation, and optimization for challenges like customer segmentation, pricing, forecasting, marketing mix strategies, sales force optimization, and incentive plan design. He has taught at the University of Chinese Academy of Sciences for 14 summers and delivered short courses at Fudan University and Shanghai Jiaotong University.