About
Somali Ghosh is an Associate Professor at the Weatherhead School of Management, Case Western Reserve University, where she teaches Marketing Management, Strategic Internet Marketing, and Brand Management. Prior academic appointments include The University of Michigan, SUNY Binghamton, and University of Nebraska-Lincoln.
Education:
- PhD in Marketing from State University of New York Binghamton (2011)
- Master of Science in University of Nebraska Lincoln (2005)
- Master of Science in University of Calcutta (1995)
Her research focuses on the intersection of economics and marketing management, with particular emphasis on marketing research methodology, consumer behavior in cultural contexts, and applying sensory marketing to digital platforms. Recent work explores website optimization through behavioral insights and price perception psychology.
From 2021-2024, she served as
- Director of Marketing Programs (Undergraduate)
- Faculty Advisor to CWRU American Marketing Association Chapter
- Committee Member on Curriculum Development
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