Sjaak Bloem

Prof. Sjaak Bloem is a part-time Professor (0.3 fte) at Nyenrode Business Universiteit, specializing in 'Subjective health experiences in a person’s life cycle' within the Center for Marketing & Supply Chain Management. He concurrently holds an 0.7 fte role at Johnson & Johnson Innovative Medicine as Associate Director Behavioral Science (EMEA region). His work spans health innovations, economic health psychology, and methodological advancements in healthcare decision-making. He contributes to the Efpia IMI2 project developing adherence behavior models.

Education: Economic Psychology PhD (Nyenrode, 2008), Master’s in Economic Psychology (Tilburg University), and music studies (Tilburg Academy of Music). Previous roles include Assistant Professor at Tilburg University and leadership in market research firms. Volunteer work includes the ‘Luisterlijn’ organization.

Research focuses on three pillars: optimizing healthcare decisions using patient-reported experiences, improving treatment adherence through behavioral insights, and integrating psychological and economic paradigms for health utility assessment. He advocates for patient-centric approaches in health economics and clinical practices.