Siok Inn Tan

Siok Inn Tan is an Assistant Professor in the School of Social Sciences at Heriot-Watt University Malaysia. Her research focuses on higher education, particularly responsive blended learning models, educational psychology, and advertising impact within the Malaysian context. She is actively contributing to pedagogical innovation and quality assurance in higher education.

Her research interests include:

• Blended and online learning
• Emotional intelligence in education
• Shock advertising and donation behavior
• Pedagogical challenges during lockdowns
• Student academic achievement in private universities
• Instructional technology in higher education

The analysis of her publications reveals a consistent focus on education in Malaysia, especially during and after the pandemic, with an interdisciplinary approach combining social sciences, psychology, and marketing. Her work often examines how external shocks (e.g., lockdowns, advertising) influence learning and decision-making.

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There is no information available on student advising, grants, or funding in the provided material.

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