Simona Romani

Simona Romani serves as Full Professor of Consumer Behavior at Luiss Business School, Luiss University, with significant international academic engagement through visiting positions at University of Michigan and University of Illinois at Urbana-Champaign. Her scholarly profile features regular presentations at international conferences across Europe and beyond.

Research expertise spans critical consumer behavior domains:

• Psychological foundations of consumption decisions
• Emotional dynamics in consumer experiences
• Long-term consumer-brand relationship development
• Behavioral responses to technological innovations

Her publication record includes contributions to leading journals such as Journal of the Academy of Marketing Science and International Journal of Research in Marketing. Direct contact is available via sromani@luiss.it.