Francis M. Ulgado

Francis M. Ulgado is an Associate Professor and CIBER Faculty Research Director at the Scheller College of Business, Georgia Institute of Technology. He is actively engaged in research and teaching in international marketing, strategic marketing, and multinational firm behavior.

• PhD in International Business – University of Illinois at Urbana-Champaign
• MA and MBA – University of Hawaii at Manoa

Dr. Ulgado's research focuses on international marketing, cross-cultural consumer behavior, country image effects, and multinational firm strategy. His work explores how cultural differences influence consumer perceptions and marketing strategies across borders, with particular attention to global branding and advertising effectiveness.

The publications listed reflect a strong emphasis on global marketing dynamics, international business strategy, and consumer behavior in cross-national contexts. His scholarly contributions span key journals in marketing and international business, indicating sustained engagement with core issues in global markets.

• Editorial Board Member – Multinational Business Review
• Associate Editor Board Member – Journal of Global Good Governance
• Editorial Board Member – Journal of Marketing & Branding Research
• Editorial Board Member – Innovative Marketing
• Editorial Board Member – Journal of International Marketing Strategy
• Editorial Board Member – Services Marketing Journal

Dr. Ulgado has advised executive education programs such as the Executive Master's in the Management of Technology (EMSMOT) and has consulted for major firms including Marriott, Bell Inc., Johnson Research & Development, and Lipman, Richmond, and Green Advertising. While specific grants are not listed, his leadership role as CIBER Faculty Research Director suggests involvement in funded research initiatives and academic collaboration. He has taught at the University of Hawaii at Manoa and the University of Illinois at Urbana-Champaign prior to his current position.

He is affiliated with key academic organizations including the Academy of International Business and the American Marketing Association, and contributes to the scholarly community through editorial roles in multiple journals.