Shereen Nassar

Shereen Nassar is an Associate Professor at the School of Social Sciences, Heriot-Watt University. Her research focuses on logistics, supply chain management, and technology integration in facilities management (FM). She has contributed to studies on BIM implementation, AR/Metaverse applications in FM, sustainable procurement practices in the UAE, and gender disparities in aviation/logistics sectors. Nassar holds 13 awards including '20 Regional Logistics Leaders to Watch' and the 'Auto Supply Industry Icon' award.

1. Education: Doctorate in Logistics/Supply Chain Management (not explicitly stated in provided text)
2. Key Research Themes:
   • BIM and Digital Transformation in FM
   • Sustainability in Procurement and Operations
   • Technology Adoption in Supply Chains
   • Gender Equity in Industry
3. Professional Activities:
   • Policy Group Member at Heriot-Watt University (2025–2027)
   • Advisory roles at Amity University Dubai and Breakbulk Conference
   • Speaker at Logimotion Conference and other industry events
4. Labs/Teams: Engaged in cross-disciplinary research teams focused on FM innovation and supply chain resilience

Her work bridges technological advancements with practical industry challenges, particularly in the UAE context. Current projects explore ethical AI frameworks for supply chains and digital twin applications in FM.