Sheranne Fairley

Associate Professor Sheranne Fairley is a leading academic at the School of Business, The University of Queensland, specializing in sport and event tourism, volunteerism, and the globalization of sport. With extensive consultancy experience across the United States, China, the United Kingdom, and Australia, her work addresses challenges in mega-event legacy, cultural influences on volunteering, and innovative event management strategies.

• Research Expertise:
  • Sport Tourism
  • Volunteerism in Events
  • Globalization of Sports
  • Environmental Responsibility in Tourism
  • eSports Management
• Notable Projects:
  • Globalization of Australian Rules Football
  • Olympic Family Travel Behaviors
  • Climate Change Impact on Pond Hockey

Publications span diverse topics including media framing at FIFA World Cup, volunteer motivation, and music festival sustainability. Her supervision history includes PhD candidates in event leverage, cultural tourism, and volunteer engagement.