Eleni Theodoraki

Dr. Eleni Theodoraki is an Associate Professor at the Business School, Edinburgh Napier University. With extensive research in event management, tourism studies, and sustainable development through sports mega-events, she has contributed significantly to understanding brand meaning co-creation, social behavior change, and event impact assessment.

• Affiliation: Edinburgh Napier University, Business School
• Email: E.Theodoraki@napier.ac.uk

Research Interests focus on:

• Brand co-creation in sports mega-events
• Sustainable event management practices
• Social behavior change through event hosting
• Commemorative events and collective memory
• Mega-event impact assessment frameworks

Her work spans projects related to the 2022 FIFA World Cup in Qatar, Olympic Games branding, and European Capital of Culture evaluations. Key trends in her publications include:

• Stakeholder-driven brand identity development
• Environmental and social legacy planning
• Cross-sectoral event leveraging strategies

Scientific Awards: No specific awards mentioned in available documentation.

PhD Supervisions include:

• Felix Schubert (Mobilities in Washington D.C., 2016-2018)
• Stephen Taylor (Governance of Protected Areas, 2010-2016)