Shelly Freyn

Shelly Freyn is an Associate Professor of Marketing at Alfred University's College of Business, where she contributes to the AACSB-accredited program. Her academic journey includes a DBA in Marketing from Anderson University (2017), an MBA in Marketing/Management from St. Bonaventure University (2005), and a BS in Food Technology from Cornell University (1987), with a Post-Bac in Marketing from Mercyhurst University (2008).

• Research Focus: Competitive Intelligence, Market Research, Experiential Learning, and pedagogical innovations.
• Teaching: Courses such as Principles of Marketing, Consumer Behavior, International Marketing, and Strategic Marketing, alongside MBA modules on Competitive Intelligence & Strategy and Creativity & Innovation.
• Honors: Excellence in Teaching Award (2022), Tredennick Chair in Entrepreneurial Studies (2022-present), Faculty Scholar Award (2021), Competitive Intelligence Fellowship (2019), and SCIP Distinguished Member Award (2017).