Scott Hawkins

Scott Hawkins is an Associate Professor of Marketing at the Rotman School of Management, University of Toronto. He teaches Consumer Behaviour and Branding courses at both the MBA and undergraduate levels. His research focuses on consumer behavior and advertising effectiveness, particularly how consumers use heuristics to navigate complex information.

• Degrees: PhD (Carnegie Mellon University), MS (Carnegie Mellon University), BA (Northwestern University)

Scott has previously taught at the University of Chicago, University of Iowa, and Carnegie Mellon University. His work has been published in top-tier journals including Journal of Consumer Research, Journal of Consumer Psychology, and Psychological Bulletin. He is available for industry projects and student supervision in marketing and consumer behavior research.

Key research themes: consumer decision-making, branding strategies, advertising impact analysis, behavioral economics applications in marketing.