Sari Silvanto

Dr. Sari Silvanto serves as Professor and Department Chair at California State University, Dominguez Hills within the College of Business Administration & Public Policy. She teaches core marketing courses including Principles of Marketing (MKT 350), International Marketing (MKT 358), and Marketing Research (MKT 454).

Educational background:

• Ph.D. from Warwick Business School, University of Warwick, UK
• M.Sc. from Aston Business School, Aston University, UK
• B.B.A. from Aalto University School of Business, Finland

Her research specializes in international branding applications for geopolitical entities, examining how cities, regions, and nations develop branding strategies to attract tourists, investors, and skilled professionals. Current work explores symbolic capital in self-initiated expatriation and destination branding efficacy across multiple peer-reviewed publications. She has taught business curricula across three continents including prior appointments at University of California, Riverside, and institutions in Spain and the UK.

Professional contributions include publications in Career Development International, European Journal of International Management, Journal of Travel and Tourism Marketing, and Place Branding and Public Diplomacy. Her methodological approach combines empirical analysis with theoretical frameworks in global mobility and marketing intelligence.