Melissa St. James
Associate Professor · Wine Marketing
California State University, Dominguez HillsAbout
Melissa St. James serves as an Associate Professor of Marketing in the Management and Marketing Department within the College of Business Administration & Public Policy at California State University Dominguez Hills.
Her educational background includes a Ph.D. from The George Washington University, an MBA from Meredith College, and a BA from The University of Cincinnati.
Her research spans diverse domains including wine marketing, celebrity endorsements in advertising, volunteer tourism, online teaching methodologies, and the historical evolution of advertising. These interdisciplinary interests reflect both theoretical rigor and practical applications in contemporary marketing landscapes.
Dr. St. James teaches core and specialized courses such as Principles of Marketing (MKT 350), Advertising and Promotion Management (MKT 352), Consumer Behavior (MKT 355 and MKT 555), Sports and Entertainment Marketing (MKT 452), Marketing Management (MKT 500), International Marketing (MKT 503), Services Marketing (MKT 512), Brand Management (MKT 560), and Special Topics: Women and Minorities in Entrepreneurship (MKT 595).
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