Sarah Forbes

Sarah Forbes is a Senior Lecturer at the University of York's School for Business and Society, with affiliations to the Work Inclusivity Research Centre and the Centre for Responsible Business. Her research focuses on family-friendly policies and methodological advancements, particularly in measurement critique. She advises governmental bodies like the UK’s Government Equalities Office and organizations on gender equality and flexible work policies. Notably, she co-directs the Equal Parenting Project and contributed to the revision of Maternity and Paternity Rights policies.

Her teaching includes 'Contemporary Consumer Behavior' and 'Research in Marketing,' emphasizing research-led education. Awards include Harvard’s 2016 Ig Nobel Prize for Economics and recognition by the Financial Times for societal impact.

Research interests span gender equality in workplaces, parental leave policies, and methodological rigor. Her recent work explores pandemic-era work dynamics, flexible working, and employer incentives for equitable policies. Engagement activities include policy workshops, HR conferences, and advisory roles for public and private sectors.

Awards highlight her contributions: Ig Nobel Prize (2016), Best in Track at Academy of Marketing (2018), and Top 100 Research (2020). Her toolkits, like the 'Fathers in the Workplace Toolkit,' bridge research and practice, aiding organizations in inclusive policies.