Sangwook Lee

Dr. Sangwook Lee serves as an Assistant Professor in the Department of Advertising, Public Relations and Design at the University of Colorado Boulder, focusing on the intersection of emerging technologies and strategic communication practices.

His academic credentials include:

• Ph.D. in Mass Communications, Pennsylvania State University

Dr. Lee's research investigates AI-driven strategic communications with emphasis on ethical implications of artificial intelligence systems and digital technologies' impact on advertising effectiveness. He also examines psychological responses to immersive technologies including virtual reality (VR) and augmented reality (AR). His scholarly contributions appear in leading publications such as Computers in Human Behavior, International Journal of Human-Computer Interaction, and Behaviour & Information Technology. He regularly presents at major academic conferences including the Association for Education in Journalism and Mass Communication (AEJMC), American Academy of Advertising (AAA), International Communication Association (ICA), and National Communication Association (NCA).