Samuel Schmidt

Samuel Schmidt is an Assistant Professor in Exercise & Sport Science at the University of Wisconsin-La Crosse. His research focuses on athlete activism, sport social movements, and esports. He holds a PhD from the University of Louisville (2018), M.S. (2014), and B.S. (2013) from UW-La Crosse.

Key research areas include athlete advocacy frameworks, social media responses to activism, and governance challenges in sports organizations. His work applies theories like situational crisis communication and resource mobilization to analyze movements like Athlete Ally and responses to incidents involving Colin Kaepernick and Megan Rapinoe.

Teaching responsibilities include facilities planning, sport administration, and program promotion courses. Professional experience includes roles at Wilkes University, University of Louisville, La Crosse Loggers, and Misericordia University's esports team.

Publications emphasize social justice in sports, crisis management, and digital transformation trends. He contributed to Move In Week verification efforts at UW-La Crosse in 2021, reflecting his commitment to campus community engagement.