Salma Karray

Dr. Salma Karray is a Research Excellence Chair in Marketing Analytics and Decision Models and Professor of Marketing at Ontario Tech University’s Faculty of Business and Information Technology. Her work focuses on optimizing business performance using data analytics, AI, and operations research in areas like digital advertising, pricing, and e-commerce. She leads the Business Analytics & AI Lab and collaborates with institutions like the University of Waterloo and Toronto Metropolitan University through adjunct roles.

Education: PhD and MSc (Honours Roll) from HEC Montréal, Quebec; BCom (Honours) from IHEC Carthage, Tunisia.

Research Interests: Dr. Karray’s research integrates marketing analytics and AI to address challenges in retail, loyalty programs, and supply chain strategies. Her recent work explores e-commerce platform dynamics, risk-adjusted revenue models, and competitive brand strategies.

Awards:

• Research Excellence Award (Senior Research Category)
• Top 2% Cited Researchers in Operations Research

Advising & Grants: Secured funding from NSERC, SSHRC, FQRSC, and MITACS. Supervised students across multiple universities. Previously served as Marketing Program Director and Associate Dean at Ontario Tech.

Labs & Teams: Active in the Business Analytics & AI Lab and C.L.A.I.M Lab (Computational Science).