Lamia Mamlouk

Lamia Mamlouk is an Associate Professor in Digital Marketing at Institut Mines-Télécom Business School since 2012. She serves as Head of the Digital Marketing Program and brings 20 years of experience in digital marketing, customer experience, and omnichannel strategies. Her research integrates strategy, operations, and technology within marketing.

• PhD in Business Administration (IAE Aix-en-Provence, Université Paul Cézanne Aix-Marseille III, 2011)
• MSc in Computer Science (Université Paris I Panthéon-Sorbonne, 2004)
• Specialized Master in E-Business (ESG Paris, 2002)
• Master's Degree (IHEC Carthage, 2001)

Her research focuses on digital marketing, online consumer behavior, and customer/user experience. Recent publications explore big data, intrusiveness in marketing, and online purchasing procrastination. She has presented at international conferences in France, India, and Tunisia.