Sali Li

Prof. Sali Li holds the Distinguished Moore Research Fellowship at University of South Carolina's Darla Moore School of Business. His award-winning research reframes global strategy through digital platform internationalization, winning the Lazardis Award for best entrepreneurship paper.

Li developed the 'Global Strategy Canvas' framework, explaining how firms bypass traditional entry barriers in digital markets. He currently researches platform governance and ecosystem strategies, with case studies on TikTok and Dropbox featured in Ivey Publishing. As Senior Editor for Journal of World Business, he shapes discourse on digital globalization.

Li teaches global strategy to executives and PhD candidates, coordinating international business doctoral studies. His industry collaborations include fintech firms expanding across ASEAN markets.