Ruud S. Jacobs

Ruud S. Jacobs is an Assistant Professor in Communication Science, focusing on the intersection of psychology and game design. His research explores persuasive games, motivation, and rhetorical strategies in digital media.

Key research areas include:

• Persuasive and serious games
• Psychological theories of motivation and intention
• Rhetoric and procedural arguments
• User engagement and cognitive load
• Media psychology and behavioral influence

His recent work examines how presentation frames, recommendation sources, and gameplay mechanics shape user attitudes and intentions, particularly in educational and behavioral contexts.