Runying Chen

Runying Chen serves as an Associate Professor in the Department of Interior Design and Merchandising within East Carolina University's College of Health and Human Performance. Her academic appointment bridges design theory and human behavioral studies, reflecting the department's placement in a health-focused college rather than traditional design schools.

Her research examines how physical environments shape consumer experiences and decision-making, with emphasis on retail spatial planning, environmental psychology, and sensory merchandising strategies. This work connects interior design principles to measurable human outcomes in commercial settings, exploring how layout, lighting, and product placement influence behavior.

Available contact channels include email (chenr@ecu.edu) and phone (252-328-1329), with office location in Rivers Hall room 334 RW. The department provides students access to specialized facilities within Rivers building, which houses Health and Human Performance programs alongside Clinical Day Lab and Nursing resources.