Rui Yang

Rui Yang serves as Associate Head (Global) in the School of Organisations, Systems and People, part of the Faculty of Business & Law at the University of Portsmouth. He holds a Ph.D. from the University of Bath, focusing on strategic corporate social responsibility (CSR) in Chinese business environments. His research emphasizes cultural norms like guanxi and explores CSR's role in inter-organisational relationship-building.

His academic background includes studies on institutional and cultural influences on CSR practices in emerging economies, particularly China, and the interplay between multinational firms and local cultural contexts. His work contributes to UN Sustainable Development Goals (SDGs) through research on ethical business practices and stakeholder engagement.

Rui's recent publications explore data-driven methodologies, including classification model transformations and sequential rank aggregation algorithms, bridging business strategy with computational techniques. While no explicit awards are listed, his research demonstrates innovation in both CSR theory and applied computational methods.

His advisory and grant activities remain unspecified, but his role as Associate Head suggests involvement in academic leadership and international collaborations. No labs or teams are explicitly mentioned, though his research themes imply interdisciplinary engagement with business ethics and computational sciences.