Rui Yang

Rui Yang is an Adjunct Assistant Professor of Marketing at the Leonard N. Stern School of Business, New York University, a position he joined in 2022. He is actively engaged in teaching and industry practice, combining deep expertise in chemistry, business strategy, and marketing. His academic appointment is part-time, reflecting his ongoing leadership role in the pharmaceutical industry.

Education:

• M.B.A., Strategy, Marketing, and Finance, NYU Stern School of Business
• Ph.D., Chemistry, Stony Brook University
• B.S., Chemistry, Shandong University

Rui Yang's research and professional interests center on innovation and marketing in healthcare, with a strong emphasis on brand strategy, digital transformation, and omnichannel engagement. He specializes in pharmaceutical and consumer healthcare marketing, focusing on brand equity, business turnaround, and market-shaping innovation. His work bridges scientific rigor and commercial strategy to drive growth and transformation.

While no formal research articles are listed in the provided text, his professional contributions reflect a strong trend in applied marketing research within healthcare, particularly in oncology and infant nutrition, with a focus on data-driven, personalized engagement strategies.

Awards & Recognitions:

• American Marketing Association (AMA) 4 Under 40 Emerging Leader (2023)
• PM360 Healthcare ELITE 100 (2023)
• PM360 Healthcare Trailblazer Brand Champion & Marketer of the Year (2023)

Rui Yang advises on marketing strategy through his academic and industry roles. He has led major marketing initiatives at Novartis and Reckitt, driving brand growth and business transformation. Though no formal grants are mentioned, his work has been supported by major pharmaceutical and consumer health companies. He teaches 'Innovation and Marketing in Pharma and Consumer Healthcare' at NYU Stern, shaping future marketing leaders.

Rui Yang is affiliated with academic and professional teams at NYU Stern and serves on the advisory board of the Harvard Business Review, contributing strategic insights to thought leadership in business and marketing.