Ronnie Das

Ronnie Das is an Associate Professor at the UWA Business School, Management and Organisations Department, University of Western Australia. His expertise spans Digital Transformation, AI, and Human-Computer Interaction. He focuses on topics like Big Data applications, Metaverse impacts, and technology adoption behaviors.

Research Interests include:

• AI-driven solutions for societal challenges (e.g., disinformation, health)
• Technology adoption models in organizations
• Virtual environments and user experience

Awards:

• Teaching Award - Newcastle University (2021)
• European Commission Datathon First Prize (2020)
• Innovation Challenge Winner (European Commission, 2020)

Grants & Activities:

• Leading the AI Adoption in WA Volunteering Sector project (2025-2026)
• Peer reviewer for journals like IEEE Transactions on Engineering Management and Journal of Marketing Management
• Media engagements include BBC World Service and analyses on esports, sports events, and smart city tech