Ron Kuntze

Dr. Ron Kuntze is a Professor of Marketing and Director of the University Non-Profit Institute at the Pompea College of Business, University of New Haven. With a Ph.D. in Marketing from Arizona State University (2001) and an MBA from the University of Michigan, he specializes in consumer behavior, non-profit strategy, and retail market evolution.

His research focuses on consumer frugality, unethical retail practices (e.g., return fraud), and integrating non-profit clients into academic curricula. He serves on the editorial board of Psychology & Marketing and has been quoted in Business Week and Forbes on retail trends.

• 13 teaching awards from Arizona State University, Northeastern University, and the University of Tampa

As founder of the University Non-Profit Institute, he drives interdisciplinary initiatives connecting students and faculty with social enterprises, offering a graduate certificate in non-profit leadership since 2018. His career spans executive retail roles, SBA consulting, and academic service across three institutions.