About
Romain Franck is an Associate Professor in Marketing at IÉSEG School of Management, with a focus on advanced research in marketing strategies and digital tools. He previously served as an Associate Professor of Sales and Marketing at EM Strasbourg Business School (2022–2024) and earned his Advanced Research in Marketing degree from IAE of Grenoble in 2017. His research explores the intersection of technology, sales performance, and consumer behavior.
- Education:
- 2017 – Advanced Research in Marketing (IAE of Grenoble)
His work examines how digital technologies (e.g., sales force automation, social media) influence sales effectiveness and the adoption of eco-innovations like laser-marked organic products. Recent publications highlight barriers and motivations in sustainable consumer behavior, alongside the role of interpersonal dynamics in tech-mediated sales environments.
Email: r.franck@ieseg.fr
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