Roger Saunders

Roger Saunders is an Associate Professor in Advertising & Marketing at De Montfort University, affiliated with the Leicester Castle Business School under the Faculty of Business and Law. He is actively engaged in teaching, academic development, and pedagogical innovation, with extensive contributions to learning and teaching conferences and publications.

Education:

• BA (Hons) in English Language & Literature
• MA in Linguistics
• Diploma in Marketing
• PG Certificate in Teaching & Learning

Roger's research and expertise center on advertising, persuasive communication, and learning & teaching methodologies. His work emphasizes enhancing student engagement, feedback practices, and innovative teaching techniques such as flipped learning and gamification. He has delivered keynotes and workshops internationally on educational practices, contributing to journals like the International Journal of Management Education and presenting at AdvanceHE, CABS, and Playful Learning Association events.

The recent publications show a clear trajectory from traditional marketing research toward educational innovation. The dominant themes across the articles include student engagement, remote learning, authentic assessment, and playful pedagogy. These reflect a strong commitment to improving higher education practice, especially in business and management disciplines.

Professional Recognition:

• University Teaching Fellow
• Senior Fellow of the Higher Education Academy
• Chartered Management & Business Educator
• Advance HE Speaker
• Future Teacher 3.0 Speaker

Roger provides academic leadership through external roles such as External Examiner at Roehampton University and as a reviewer for the International Journal of Management Education and the Journal of Learning Development in Higher Education. He has also hosted the L&T Chat Show podcast and authored blog posts for CABS, demonstrating active knowledge exchange. While no formal grants or student supervision are mentioned, his influence is evident in institutional and international teaching development initiatives.

He is involved in various professional networks and has led practical sessions on enhancing engagement, flipped learning, and creative teaching. His work contributes significantly to pedagogical discourse in higher education, particularly in business schools.