About
Dr. Rocco Porreca is a Senior Lecturer in Marketing at Oxford Brookes Business School, specializing in sport business and cryptocurrency sponsorship. He teaches undergraduate and postgraduate courses including Marketing in Context and Customer Insight. His research examines betting behaviors, employability in sport management, and societal impacts of sports technologies.
Recent publications analyze corruption in elite sports and psychological barriers to cryptocurrency adoption. Porreca presents at international conferences like EASM and collaborates on NSF-funded projects. His industry experience includes roles in professional tennis with the USTA Player Development program.
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