About
Stephen Master is an Adjunct Assistant Professor at the Leonard N. Stern School of Business, New York University, where he has taught since 2004. His courses include Sports Sponsorship & Media and The Business of Sports Betting, reflecting his deep industry expertise in sports, media, and analytics.
Education:
- BBA in Business, University of Michigan
- MBA in Marketing and Finance, Northwestern University
Stephen's research and professional interests focus on sports marketing, fan analytics, media engagement, and the business of sports betting. His work bridges academic instruction with real-world application in digital media and sports technology. Through his leadership at Nielsen and ventures like Amaze Media Labs, he has shaped how brands and leagues understand fan behavior and content consumption.
His insights from the FANALYTICS platform have been featured in major publications such as The New York Times, Wall Street Journal, ESPN, and Bloomberg, underscoring his influence in the field. Stephen also advises startups and venture capital firms on media and sports betting investments, further extending his impact beyond the classroom.
Scientific Awards:
- No formal scientific awards listed.
Stephen has advised numerous startups and clients including DraftKings, BetMGM, Ford, and Facebook through his ventures Master Media Advisors and Amaze Media Labs. He has played key roles in developing sports data platforms and expanding sports podcasting networks, demonstrating strong entrepreneurial and advisory capabilities.
He co-founded Amaze Media Labs in 2020, building a network of over 100 sports podcasts and creating branded content for major clients. At Nielsen, he co-founded the eSports practice and grew the sports insights division tenfold. His earlier career included leadership roles at the NFL, NBA, and agencies like Octagon and TSE Sports & Entertainment.
