Rebecca Bulander

Prof. Dr. Rebecca Bulander is an active Professor at the University of Pforzheim in the Faculty of Economics & Law. Her academic work focuses on Industrial Engineering with specializations in Customer Relationship Management (CRM), Data Warehouse systems, General Business Administration, Quantitative Methods, Operating Systems, and Business Process Management.

Dr. Bulander's research centers on mobile business applications, particularly mobile CRM systems. Her work explores how mobile devices enhance customer relationship management, business processes, and marketing strategies. Key contributions include developing conceptual frameworks for serious games in business education and analyzing success factors for mobile CRM implementations. Her research spans theoretical frameworks to practical business applications.

Analysis of her publications reveals a consistent research trajectory from 2005-2010 focused on mobile technology integration in business contexts. Her work shows progression from foundational studies on mobile advertising and notification systems to comprehensive frameworks for mobile CRM and business process management. The research demonstrates strong collaboration patterns, particularly with M. Decker, and addresses both technical implementation challenges and business strategy implications.

Dr. Bulander has made significant contributions to understanding mobile business applications in SME contexts and has developed methodologies for context-sensitive mobile marketing. Her work provides valuable insights into the intersection of information systems and business management, particularly regarding mobile technology adoption.