About
Raymond Loohuis is a Senior Lecturer at the University of Twente, affiliated with the Faculty of Behavioural, Management and Social Sciences (BMS). He combines prior business experience in strategic marketing and business development within the European automotive industry with his academic expertise, focusing on SMEs, customer experience, and service innovation.
Educational Background:
- PhD in Social Sciences
His research explores customer value experience in co-creation and co-destruction, temporal work in business relationships, strategic alliance design, and challenge-based learning in higher education. Recent publications address multidimensional customer experience management, bio-energy niche development, and organizational routine dynamics.
Scientific Awards:
- BMS faculty external affairs award
