R. Effing

R. Effing is an Assistant Professor in Business Information Systems at the University of Twente, affiliated with the Faculty of Behavioural, Management and Social Sciences (BMS) and the Industrial Engineering & Business Information Systems (BMS-HBE-IEBIS) group. Their research focuses on digital intelligence, social media, and smart cities, exploring how technology reshapes societies and organizations. They utilize methodologies like process mining and social media analytics to address challenges in privacy, digital transformation, and participatory governance.

• Digital Intelligence
• Big Data
• Social Media
• Smart Cities
• Digital Transformation
• Political Participation

R. Effing's recent publications examine ethical dilemmas in virtual societies (e.g., metaverse risks), IoT applications for urban planning, and the role of social media in customer engagement and political systems. Their work spans interdisciplinary domains, combining technical and sociological perspectives.