Ravi Chitturi

Ravi Chitturi is an Associate Professor in the Marketing faculty at Lehigh University's College of Business & Economics. He teaches graduate courses including Creating Breakthrough Innovations, Strategic Brand Management, and Development and Marketing of New Products.

His research focuses on emotional designs, creativity, customer delight, and brand strategy. His work has been published in top journals like the Journal of Marketing and Journal of Marketing Research.

Scientific awards include:

• Emerald Management Reviews Citations of Excellence (2012, 2014)
• AMA Marketing & Public Policy Conference Best Paper (2010)
• Behavioral Pricing Conference Best Paper (2008)

Prior to academia, he worked at Intel, IBM, and a hi-tech startup, specializing in microprocessor design and brand transformation. He currently consults with tech firms on innovation and design.