About
Dr. Rajat Roy is an Associate Professor of Marketing at Bond Business School, Bond University, with a focus on consumer behavior and human-centred computing interactions. He has held leadership roles such as Deputy Chair of the Strategic Review Board and Peer Review of Teaching Coach, and currently leads the GAP research pillar.
- PhD in Marketing from Nanyang Business School
His research explores chatbot anthropomorphism, consumer experience design, and metaverse marketing, with publications in top journals like Journal of Consumer Psychology and European Journal of Marketing. Recent work investigates resource scarcity, public service advertisements, and AI chatbot interactions.
Key scientific accolades include
- Outstanding Reviewer and Best Paper Awards
- AACSB Recognition
- Top 60 Advertising Researchers Globally
- Teaching Awards
Dr. Roy has supervised numerous HDR students, led global training sessions on experimental design, and contributed to government consultations. He actively engages with media, appearing in outlets like Sydney Morning Herald and Channel 7 News, while consulting for Mercedes-Benz and the Koala Research Foundation.
Find Rajat Roy elsewhere
Related Searches
You Might Also Like
Pankaj AggarwalUniversity of Toronto · Professor
Rajshri RoyUniversity of Sydney · Senior Lecturer- CChristine Eunyoung SungMontana State University · Associate Professor
Wan-Hsiu Sunny TsaiUniversity of Miami · Professor- MMarkus BlutDurham University · Professor
Kirk PlanggerKing’s College London · Professor