
About
Raja Subramanian (preferred name Raja) is an Assistant Professor of Marketing at the University of Central Florida's College of Business Administration. He holds a Ph.D. in Marketing from the University of Texas at Dallas and teaches Digital Media Marketing. With over fifteen years of industry experience, he specializes in advertising across e-commerce, on-demand economies, and traditional retail.
His research focuses on advertising effectiveness in evolving commercial contexts, leveraging extensive professional background in marketing analytics and international consulting.
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