Rafid Rahman

Rafid Rahman is a Lecturer in Marketing at the University of Stirling, specializing in the Department of Marketing & Retail. His research focuses on strategic applications of country-of-origin signals in global business contexts.

• Education: Not explicitly mentioned in the text.

Rahman’s work examines how firms can leverage country-of-origin branding as a strategic analytical tool. His recent publication in 2024 addresses this topic through theoretical and practical frameworks, highlighting its implications for international market positioning and consumer perception.

In his 2024 article, Rahman explores the interplay between country-of-origin signaling and brand equity in global markets. The study bridges strategic management with marketing, emphasizing cross-cultural dynamics and competitive differentiation.

• Scientific Awards: No awards mentioned in the text.

Rafman’s academic contributions include advising on strategic marketing and exploring applications of country-of-origin branding in business practices. His work aligns with trends in international business and global brand management.