Rachel Bodell

Rachel Bodell is an Associate Professor in the Management Marketing Department at Biola University's Crowell School of Business. She holds a DBA from the University of Manchester, an M.S. in Marketing Management from EDHEC Business School (France), and a B.S. in International Business from Azusa Pacific University (U.S.). Her research focuses on branding, ethical marketing strategies, and experiential learning, with industry experience spanning healthcare IT (CompuGroup Medical AG), cosmetics (Estée Lauder), and hospitality (Red Robin Gourmet Burgers).

• 2023 Faculty Advisor for American Marketing Association (AMA) International Collegiate Competition
• 2024 Reviewer for AMA Public Policy Conference
• Active in service-learning pedagogy and faith integration in marketing education

Her recent publications explore brand identity, digital luxury branding, and faith-related perspectives in marketing education, reflecting her dual focus on marketing innovation and ethical frameworks. Key trends include digital transformation in luxury fashion and theological dimensions of consumer behavior.

Scientific awards include:

• Nominated for Community Engagement Award (2018)
• Nominated for Service-Learning Cornerstone Award (2017)
• Favorite Marketing Professor of the Year (2015-2016)
• Excellence in Teaching Award (2016)
• 5 Years of Service Recognition (2016)

Rachel has presented at conferences including the Global Marketing Conference in Seoul and the Liberal Arts Lilly Conference, addressing topics like ethical marketing during social crises and the evolution of ethical marketing in fashion.