Junan He
Lecturer · Corporate Social Responsibility (CSR)
Manchester Metropolitan UniversityAbout
Dr. Junan He is a Lecturer in Marketing at the Business School of Manchester Metropolitan University, joining in 2024. His research focuses on corporate social responsibility, brand activism, consumer-brand relationships, luxury consumption, and diversity-inclusion marketing. He holds a PhD (fully funded) from the University of Sheffield and an MSc in Fashion Marketing (Distinction) from the University of Manchester.
His teaching includes units such as Consumer Psychology, Marketing for Tourism, and Understanding Customer Experience. He supervises research projects at undergraduate and postgraduate taught levels. Recent research outputs include conference presentations at the 2024 AMA Winter Academic Conference, exploring brand activism theorization and scale development.
Dr. He’s work bridges theoretical contributions to practical marketing strategies, emphasizing ethical and socially responsible practices in brand management.
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