Pradeep K. Chintagunta

Pradeep K. Chintagunta is the Joseph T. & Bernice S. Lewis Distinguished Service Professor of Marketing at the University of Chicago's Booth School of Business. His research focuses on development marketing, integrating marketing with industrial organization and development economics to support emerging economies. He holds a Ph.D. from Northwestern University.

He has been recognized with prestigious awards, including the Gilbert A. Churchill, Jr. Award for Lifetime Achievement and fellowships from INFORMS and the Society for Marketing Science. Over 100 of his peer-reviewed articles span marketing, statistics, and economics journals. He is currently collaborating with faculty and students at the Mays Business School.