Craig A. Terrill

Craig A. Terrill serves as Adjunct Associate Professor of Marketing at the University of Chicago Booth School of Business, with over 14 years of teaching experience spanning both Chicago Booth and Northwestern University's Kellogg School of Management. He holds dual leadership roles as Faculty Advisor for the Kilts Marketing Labs Program and Faculty Director for the Polsky Small Business Growth Program, integrating his extensive industry expertise into academic practice.

His educational credentials include:

• MBA in Marketing and Finance with I/T strategy emphasis from Kellogg School of Management, Northwestern University
• Bachelor of Business Administration from Farmer School of Business, Miami University

Dr. Terrill's research concentrates on practical applications of growth strategy, innovation, and new product development within marketing frameworks. His industry experience as a C-level executive and entrepreneur provides empirical grounding for examining technology-driven business transformation and service company leadership models, with particular focus on bridging academic theory with real-world implementation challenges.

Professional recognition includes:

• Ernst & Young Entrepreneur-of-the-Year Award, National Finalist for founding DigitalWork, Inc.

Through the Kilts Marketing Labs and Polsky Small Business Growth initiatives, he mentors students in live consulting projects with corporate partners, leveraging his network of executive contacts from Fortune 500 engagements. His industry background enables unique access to case studies in turnaround management, startup scaling, and innovation process design.

He maintains active involvement with Booth's Kilts Center for Marketing and Polsky Center for Entrepreneurship and Innovation, contributing to programs that connect academic research with Chicago's business ecosystem through executive education and startup incubation activities.