Philippe Masset

Philippe Masset is an Associate Professor at EHL Hospitality Business School, specializing in Corporate Finance, Empirical Finance, and Wine Economics. His research focuses on asset-light strategies in hospitality, fine wine market dynamics, and climate risk mitigation through grape diversification. He has led projects like the HES-SO-funded study on asset-light hospitality strategies (2015) and frequently collaborates with institutions like the Valais Wine Region and Swiss hospitality firms.

Key research interests include wine pricing lifecycle analysis, gendered wine descriptors, and the impact of cognitive biases on tasting evaluations. His work bridges finance and viticulture, examining topics like Alpine wine investments (2020), family firm resilience during crises (2023), and the strategic role of wine lists in restaurants (2023). He has published extensively in journals like Economic Modelling, International Journal of Hospitality Management, and Journal of Wine Economics.

Recent studies highlight his interdisciplinary approach: analyzing wine's role in portfolio diversification (2021), quantifying climate risks via grape variety portfolios (2024), and exploring gendered language in wine criticism (2023). His work often uses unique datasets like Swiss wine lists, Bordeaux en primeur records, and historical restaurant menus.

• Grants: HES-SO Rectorat (CHF 99,000, 2015), Swiss National Science Foundation projects
• Awards: None explicitly mentioned
• Advising: No formal student advisees listed

Labs/Teams: Collaborates with EHL's Research Center on projects like hospitality finance and wine tourism. Active in the American Association of Wine Economists (AAWE) and European Association of Wine Economists (EuAWE).