Inès Blal

Inès Blal is a researcher at EHL Hospitality Business School, part of the HES-SO network. Her primary focus is on hospitality management, corporate strategy, and the impact of digital trends on the lodging industry. She led the completed research project 'The impact of hotel online-customer ratings on lodging performance across industry segments' (2013–2015), which analyzed social media effects on hotel sales performance. Her work spans academic publications and conference presentations on topics including Airbnb's market dynamics, asset-light strategies, and emotional intelligence in hospitality education.

• Research Projects: Principal investigator for a CHF 97,350 project evaluating online reviews' influence on hotel performance.
• Key Areas: Sharing economy impacts, corporate finance strategies, hospitality education, and IT management in hotels.

Her recent studies highlight nuanced relationships between Airbnb supply and hotel sales, the effectiveness of fee-oriented corporate models, and the role of interpersonal skills in hospitality curricula. Collaborations include partnerships with institutions like HES-SO Rectorat and co-authorship with scholars such as Cédric Poretti and Marcello Mortillaro.