Philippe Chereau

Philippe Chereau is an Associate Professor at SKEMA Business School and a member of the Research Group in Law, Economics, and Management (GREDEG). His research focuses on innovation, entrepreneurship, and strategic management, particularly within small and medium enterprises (SMEs). He is affiliated with the Pole Innovation, Science and Technology (PIST) and the Team Alter-Organizing, which explores alternative practices in entrepreneurship, management, and work. His work emphasizes cross-cultural dimensions, business model innovation, and strategic posture.

Research Themes:

• Innovation and SMEs
• Strategic Management
• Cross-Cultural Entrepreneurship
• Business Model Design

Key Areas: Strategic posture, innovation behavior, international expansion, and masstige strategies in luxury markets. His publications span topics like strategy-business model fit, strategic consulting, and cultural differences in consumer behavior.

Affiliations:

• Pole Innovation, Science and Technology (PIST)
• Team Alter-Organizing